Incorporated in December 1969, Carlsberg Brewery Malaysia Berhad (CBMB) began brewing Carlsberg Green Label beer locally in 1972. Since then, the brand has become part of everyday life and is the undisputed market leader with more than a 50% share of the Malaysian beer market.
Carlsberg Malaysia is 51% owned by the Carlsberg Group and is listed on the Main Board of Bursa Malaysia Securities Berhad (Malaysia Stock Exchange) under the consumer products sector. It is an established brewery that manufactures and distributes beer, stout and other beverages mainly in the domestic Malaysian market via its 100% subsidiary; Carlsberg Malaysia Sdn. Bhd. Carlsberg Malaysia also has investments in Sri Lanka, Taiwan and in a Malaysian alcoholic beverage company.
Carlsberg Malaysia aims to be at the forefront of innovation and quality and has always led the market with dynamic product launches and massive consumer campaigns. It is a champion of many Corporate Social Responsibility initiatives and is acknowledged in Malaysia for its dedication and commitment.  Like other breweries within the Carlsberg Group, its production facilities are certified to ISO 9001 (quality) and ISO 14001 (environment) standards.
KEY DATES:
1903: First Carlsberg beer imported into Malaysia.
1969: Incorporation of Carlsberg Brewery Malaysia Berhad. 
1971: Construction of brewery in Shah Alam, Selangor completed.
1972: First locally brewed Carlsberg Green Label sold in Malaysia.
2000: Hap Seng Consolidated Berhad (HSCB) sells its CBMB shares. Carlsberg increases its shareholding to 49.66%.
2005: Carlsberg increases its shareholding to 51%.
KEY FACTS:
Sites: 1
Employees: 570
Market Position: 2
Market Share: 44%
Annual beer consumption per person: 20 litres. 
Carlsberg Ownership: 51%
BRANDS:
Carlsberg Green LabelTuborg, Carlsberg Gold, SKOL beer, Danish Royal Stout, Royal Stout GinsengCarlsberg Special Brew, Tetley’s English Ale, Jolly Shandy (Lemon, Lychee and Peach), and Nutrimalt.  
MANAGEMENT:
 CEO Søren Holm Jensen CFO Chong Choon Yeng
 CEO Søren Holm Jensen CFO Chong Choon Yeng
 
CONTACTS:
Carlsberg Brewery Malaysia Berhad
No 55, Persiaran Selangor
Section 15, 40200 Shah Alam,
Selangor, Malaysia
Tel: +603 – 5522 6688
Fax: +603 – 5519 1931
DID YOU KNOW THAT..? 
  • In 1998, Carlsberg Malaysia won the ‘Jacobsen Golden Words Award’ in recognition of its consistently high quality standards, commitment to improvement and successful sales development.  
  • In 2008, Carlsberg Green Label received Malaysia’s Gold Most Trusted Brand Award for the ninth consecutive year in The Reader’s Digest consumer survey
  • Carlsberg Malaysia’s Top Ten Charity Campaign was certified as the “Longest Running Chinese Charity Show’ in Malaysia by the Malaysian Book of Records.  The campaign in its 21st year raised more than RM318 million to date for the development of local Chinese educational institutions
  • In 2008, Carlsberg Malaysia was named the winner of the 2008 ‘Strongest Winning Culture’ Award amongst the all the Carlsberg Group companies across the world.
  • The tagline for Carlsberg Green Label is “Nice One”; Tuborg is “The Fun Starts Here”, SKOL and SKOL Super beer is “Winning the World Over”; Danish Royal Stout is “Honest to Goodness Stout” and Corona is “Escape from Ordinary”
 Revised 2009